In order to reach more users with your gardening website you have to dedicate time to search engine optimization (SEO). Through optimising the pages on your site you will achieve higher ranking in Google search results, resulting in a much larger audience being able to find you.
It goes without saying and has been proven that most people will click on the first link they see when searching online, and will rarely go beyond the first page. If you are offering landscaping services in a certain town or city and you aren't in the top few results when you search for these services online, you're missing out on a very large share of the possible market.
While you can increase the rank of your web-pages, they can also decrease. This can happen if Google judges the content on the website to not be relevant to the search terms the user has entered. For example, if you provide gardening and landscaping services but have no mention on your website about fence installation or lawn mowing then you won't be found by people who decide to search specifically for these services. It's a must to focus on keywords that are relevant to your industry and the specific services you offer. While it can take time to rank, the rewards are more than worth the effort.
As mentioned above, we will begin with in-depth keyword research for the main terms your business should be ranking for online, with an emphasis on the services you want to promote the most.
We'll examine your target clientele and the way they word their search queries to take advantage of the potential available for your niche.
Outside of quality content on the site your website needs fast loading times along with the best coding practices being made use of during the build of the site. This is more difficult to achieve with a website builder such as Wordpress or Wix, with the best results coming from hand-coded sites that don't suffer from unnecessary bloat that come with the builder sites.
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While it isn't possible to give an exact timescale as to when your website will move up in the ranks, there is a general agreed upon range of time wherein you can expect to see the wheels rolling. 3-6 months after an SEO update has been implemented you will more than likely see the benefits of this begin to take effect, although ultimately it depends on several factors, a big one of which being the age of your website. The older your site is and the cleaner it was coded, the more authority search engines such as Google award you. This means that when SEO updates are launched for your site, you may see results a lot sooner. However, if your site is new, you will be looking at the longer end of the time frame.
Another factor for identifying the length of time to see results is the competitiveness of the keywords we are targeting. If you are wanting to rank for local landscaping services, this is much sooner achieved than ranking for selling gardening equipment nationwide, meaning local customers are of course quicker to appeal to than the larger market be it national or international.
Marketing your gardening business takes up a lot of time with many different factors to take into account. Here are a few reasons why you absolutely should be dedicating time or investment to optimising your website:
Are you wondering if search engine optimization may be for you and your business? Contact us now via info@gardenerwebsites.com or fill in the form below and we'll get back to you shortly. We're always pleased to hear from you and will endeavour to give the best advice and service available on the market.